Keysite Capital Partners is a boutique investment firm, focused on creating real estate finance solutions for owners and investors. Keysite develops long-term relationships, providing senior and subordinate mortgages and mezzanine loans on multiple property types in New York City and Northern New Jersey.

THE KEYSITE APPROACH

We offer long term reasonably priced capital, and take a private banking approach to our relationships with our borrowers. We also maintain strategic relationships with senior lenders to provide an entire debt solution.

INVESTMENT CRITERIA

We provide senior and subordinate mortgages and mezzanine loans to family offices and other private owners. We finance  acquisitions or recapitalizations of multifamily, office, retail, mixed-use and industrial properties and portfolios in New York City and Northern New Jersey.

TEAM

We are lead by Barry Seidel and Bruce Bruene, real estate veterans with deep New York City market knowledge and 50+ years of combined experience.

THE KEYSITE APPROACH

 

We focus  on developing relationships through a private banking approach and customized real estate financing solutions. We can structure a variety of real estate loans and provide liquidity for single asset land portfolios.

Opportunities include asset recapitalizations, legacy asset upgrades and new acquisition capital as well as partner buy-outs, family liquidity and estate planning needs, inter-generational wealth transfers and structures to generate cash and distribute to family members or partners.

 

We  maintain excellent inter-creditor relations with our bank partners and help them manage their real estate portfolios by sharing in loans to valued borrowers.

 

With our strong institutional backing, we provide our borrowers and bank partners with certainty of execution.

 

INVESTMENT CRITERIA

  • Senior and subordinate mortgages and mezzanine loans in New York City and Northern New Jersey

  • Competitive terms include fixed and floating rates

  • LTV portion of the capital structure up to 80% 

  • Long term, generally 3 – 7 years (up to 10 years)

  • Property types: Multifamily, office, retail, mixed use and industrial

  • Loan proceeds for acquisitions, capital improvements, recapitalizations, redevelopments, partner buy-outs and distributions

 

TEAM

Barry S. Seidel

212.899.9771

bseidel@keysitecapital.com

Barry Seidel is Co-CEO of Keysite. Mr. Seidel was Senior Vice President of Republic National Bank of New York (“Republic”), where he began his career as the Assistant to the Chief Executive Officer and held various positions for nearly 20 years. At Republic, Mr. Seidel was responsible for real estate lending, corporate real estate and special investments in real estate for the bank, its private clients and its principal shareholder, Edmond J. Safra. After the sale of Republic, Mr. Seidel became a partner and member of the investment committee at The Athena Group LLC (“Athena”), a real estate investment company. He was responsible for acquisitions, finance and management of Athena’s real estate opportunity funds.

After his time at Athena, Mr. Seidel co-founded Resolution Asset Management Co. (“RAM”) which merged into Cantor Fitzgerald. RAM was capitalized by an institutional investor to assist healthy banks in acquiring failing banks and assets by providing capital and real estate expertise. Mr. Seidel was Chief Operating Officer of RAM and Managing Director of Cantor Fitzgerald Merchant Banking.

 

Mr. Seidel served for over 10 years as a member of the New York State Common Retirement Fund Real Estate Advisory Committee. He is a member of the Rutgers Business School Financial Advisory Board and the Finance Committee of the Real Estate Board of New York. He received a B.S. in economics from Rutgers University and an M.B.A. in economics and finance from Rutgers Business School.

Bruce K. Bruene

212.899.9772
bbruene@keysitecapital.com

Bruce Bruene is Co-CEO of Keysite. Mr. Bruene has over 30 years of experience in real estate and finance.

Mr. Bruene was a Senior Managing Partner of Principal Enterprise Capital, now known as Partners Enterprise Capital. Mr. Bruene joined Principal Global Investors in 1994 and Partners Enterprise Capital in 2000. This experience includes entity-level private real estate investing as well as the management of direct equity real estate investments. Prior to his time at Principal Global Investors, Mr. Bruene spent seven years with John Deere Credit Company.

Mr. Bruene received a B.B.A. from Iowa State University and an M.B.A. from the University of Washington. Mr. Bruene is a member of the Urban Land Institute (and New York’s Housing Council) and Real Estate Board of New York. 

Daniel E. Miller

212.899.9773
dmiller@keysitecapital.com

Daniel Miller is Vice President of Keysite. Prior to joining Keysite, Mr. Miller spent four years at Halpern Real Estate Ventures, a private equity fund with a focus on development and high-yield structured investing in the New York metropolitan area. Prior to that, he spent two years at Rubenstein Partners, a Philadelphia-based real estate private equity firm focused on value add office investments and advisory services throughout the Eastern United States.

Mr. Miller received a B.S. in economics with concentrations in real estate, finance, and entrepreneurship from the Wharton School at the University of Pennsylvania.

Jenny Laboy-Brace

212.899.9774
jlbrace@keysitecapital.com

Jenny Laboy-Brace is the Office Manager/Executive Assistant of Keysite.

Partners Enterprise Capital, LLC

Partners Enterprise Capital, LLC (“PEC”) is a real estate private equity investment manager. PEC formed Keysite in partnership with Barry Seidel and Bruce Bruene. PEC invests on behalf of an institutional client in real estate through the creation, management and ownership of entity-level investments in real estate operating and lending companies.

 

KEYSITE IN THE NEWS

Morningside Heights Portfolio

Signature Bank, Keysite Capital Provide $78M Refi for Morningside Heights Portfolio

809-811 Madison Avenue

Keysite Capital Partners Provides $40M Acquisition Loan for Madison Ave Mixed-Use Property

106 Fulton Street

Signature, Keysite Team Up to Supply $43M Debt on FiDi Apartment Building

Co-CEO Bruce Bruene on The Stoler Report

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Co-CEO Barry Seidel on The Stoler Report

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579 Fifth Avenue
New York, NY 10017

Phone: 212.899.9771